APJ

In this reportage of the Lebanese beer industry, the program dives into Brasserie Almaza, the iconic Lebanese beer brewery and brand. We hear from Philippe Jabre as he explains what motivated him to invest in the company and become a majority shareholder.

The quintessential Lebanese beer brewery was founded by the Jabre family in 1933. Philippe Jabre acquired majority ownership of the Brasserie in 2021, with the existing local management team and local employees remaining in place: “It is a chance to employ qualified Lebanese people”.

As Philippe Jabre mentions in the interview, the Almaza brand is often referred to as “even older than Lebanon’s independence”.